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Digital Marketing Agency Galway

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Digital Marketing Company Galway

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Digital marketing has captivated the business world as it offers businesses better options for brand promotion and advertising. It allows businesses to advertise their products and services quickly and reach customers on a one-on-one level.

As a business owner, you can now directly connect with your customers via smartphones and social media accounts to market your products and get feedback on service quality. Whether your products are aimed at young adults or a more mature audience, you can’t go wrong with digital marketing.

You can also sell products through e-commerce platforms where transactions are facilitated through online payments. Making a purchase online is very convenient and takes a few seconds.

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You can also sell products through e-commerce platforms where transactions are facilitated through online payments. Making a purchase online is very convenient and takes a few seconds.View more about our E-commerce website development services here.

Importance of Digital Marketing for businesses in Galway, Ireland

For most businesses today, digital marketing is a major component of their overall marketing strategy. Digital marketing offers six major benefits to every business that you just cannot get with other traditional advertising.

Targeted

Unlike regular advertising, digital and social media advertising can be set up to target very specific demographic.

Analysis

Every digital marketing platform comes with built-in analytical tools. These can be used to identify how people are responding to your marketing effort and allow you to adjust your marketing for better results.

Scalable

Digital marketing budget can be easily adjusted to put out your message for ten people or ten thousand each month.

Cost-Effective

Since digital marketing is targeted and easy to monitor, it leads to a much better conversion rate than any other types of advertising. Studies show that internet marketing has a much higher ROI than other forms of marketing.

Interactive

Most other types of advertising is based on one-way communication. The business advertises its product with no way for customers to respond other than buying or not buying the product. Social media marketing lets businesses hear what their customers are saying which works as their market research.

Updates

Web marketing is developing at a rapid pace, thanks to progress in communication and mobile technology. As mobile devices continue to become more popular, this form of advertising will significantly replace existing advertising channels.

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Digital Marketing Consultation Galway

Galway has an excellent record of providing online marketing and branding solutions for businesses. We have been working with businesses from different industries for over a decade and helped them implement e-marketing for their business successfully.

We use a six-step model for implementing digital marketing for our clients.

Assess Business Objectives

Initially, we talk to the clients to try and understand their business goals and marketing objective better. We inform the clients about the online marketing strategies and platforms that they can use to reach their customers more effectively. Then, we work out an e-marketing plan with them.

Design the Marketing Strategy

Once the client’s goals and objectives have been identified, we look at the most cost-effective ways to achieve those goals. For example, if the best fit for the client is to build a website and focus on keyword optimization, we try to work out how the site would be designed and content produced to get the best results. If social media marketing appears to be a better strategy, we focus on ways that would get the best result for the client in that area.

Create Marketing Content

The third stage of online advertising is to create content that should be used for internet marketing. The good thing about digital content is that it allows extensive options for customization and redesigning. We have a team of experienced and creative designers who can produce high-quality marketing ads, promotional messages, and other content that gets the desired response from customers.

Implement the Promotional Strategy

We get approval from the client about publishing the content and then create methods to post it regularly. Online marketing content is generally quite versatile and can be used anywhere from social media platforms to websites. We also get approval for how often the content will be uploaded and whether the client intends to use paid advertising to improve reach.

Enable the Platforms

Digital marketing has gone through rapid development over the past few years. Independent contractors have created many effective apps and software that can be used to promote brands and advertise products and services. Some of these programs work better than others. Our team will help you select the most effective software for your business and customize it to your needs

Analyze the Advertising Campaign

The marketing effort must be continuously monitored, adapted, and improved to continue getting better results. We help our clients analyze the outcome of their web marketing by comparing results and spending budgets in the right way to maximize sales and brand recognition.