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How do you grab your audience’s attention in 140 characters or less? You have 60 headline characters and 80 characters of descriptive text you can utilize for a paid search ad. PPC or Pay Per Click is a driving part of any business’s quest to gain quality, ready-to-engage traffic. These advertisements most commonly appear on search engines alongside relevant searches where it competes for a consumer’s attention. Gaining the return on investment you want from paid search is not always simple, but it’s always worth it. How do you get the most out of paid search ads? It starts with using Google Adwords.
Adwords is a powerful, online tool that allows marketers to see immediate results, rather than waiting to be organically ranked. By using a paid search, a business can easily get in front of their targeted audience. On the platform, advertisers can pick and choose keywords they then use in their allotted number of characters. Adwords allows users to identify the most relevant keywords to their targeted audience and pairs up pricing according to not only that, but also to the number of other businesses looking to use the same words.