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Search engine optimization can help put any business on the map, but if you are looking to attract local customers focusing on local SEO strategies can take you to the next level. It’s all about being visible to the people you want to see your business the most – those nearest your location. What do you need to make it easy for local customers to find you online? First, an understanding of how Google ranks local businesses in searches is key. Secondly, it’s important to understand what factors into strong SEO and the strategies to achieve it. To bring it all together, local SEO requires knowledge on how to gain authority in the online space and have your business appear in local maps, voice searches, service sites and so on.
If you’re looking to access your local customer base, be sure to have a Google My Business account. Having an up-to-date account will help search engines legitimize your site and make finding your business easier for customers. It is helpful to utilize Google Adwords as a tool to tap into quality online traffic and view trustworthy data analytics that can aid in guiding local marketing strategies. Developing content relevant to local audiences will further put your business on the map in the area you wish to target. Skim through your website. Does the content include the keywords you want your customers to be finding you for? Your site should host information that is clear and important to local consumers. Ranking locally can be done effectively if the proper tools are utilized and content is managed creatively and purposefully.