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How to Design a Great Logo for Your Business

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A company logo is crucial for building a brand today. It is a symbol that helps customers identify a firm’s products and services instantly. A powerful logo design can help spread your brand message and raise awareness for thousands of customers without saying a lot. This is why almost every successful company has its own unique business logo design.

Whether you are running a business or a non-profit organisation, you should take time to design your business logo. It will be one of the two main things that people will use to identify and differentiate your organisation, the other being your business’s name.

In this blog post, we take a look at the process of brand logo design for businesses and other organisations.

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A company logo is crucial for building a brand today. It is a symbol that helps customers identify a firm’s products and services instantly. A powerful logo design can help spread your brand message and raise awareness for thousands of customers without saying a lot. This is why almost every successful company has its own unique business logo design.

Whether you are running a business or a non-profit organisation, you should take time to design your business logo. It will be one of the two main things that people will use to identify and differentiate your organisation, the other being your business’s name.

In this blog post, we take a look at the process of brand logo design for businesses and other organisations.

Identify Your Need for the Logo Design

The business logo design process begins with an assessment of why you need the logo. You must define your brand identity, what products and services you provide, and where you want to place your brand in the mind of your customers.

Research Other Brand Logos

Once you understand why you need the logo, carry out some research on the logos other, similar businesses are using. While it is not necessary to follow the pack, awareness of different brand logos will aid you in coming up with something relevant and meaningful to your particular industry.

Draw a Rough Sketch

Nobody gets the perfect logo design right the first time. However, you do need to begin somewhere. Don’t spend so much time researching and brainstorming the logo idea that you forget to move to the next crucial step of actually drawing up a graphic design logo for your business.

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Use Colours, Text, Symbols, and Images

You have limitless options with logos. You can use images of objects, letters, and symbols to create the basic design. Take brands like McDonald’s, Facebook, and car manufacturers like Toyota, Lexus, and Honda that have used the first letter of their company’s name as their defining logo. The Google logo does something similar by taking the first letter ‘G’ and adding four different colours to their logo.
Contrast these with Coca Cola and Krispy Kreme that use the company’s full name as their logo. The Microsoft logo similarly uses the full company name next to four contrasting coloured squares.
If you prefer to design a logo with an image, you can take the Apple, Nike, and Tinder logos as example. However, you will need to place the company’s name somewhere around the image or customers will find it difficult to recognise your logo, at least in the beginning. Remember, it takes time to get to the level of brands like Apple or Nike.

Local Awareness

It is important to understand how your brand logo will be viewed and perceived by your market. For example, if your business operations are limited to Ireland, you can have a logo design for Ireland only. If you are running an international operation, you can have several multiple business logos, each relevant to their specific target market.

Choose Design Style

The logo style determines the aesthetic look of the design. Here you can choose between the following

1. A classic look is simplified and formal. It is preferable for professional firms and B2B businesses.

2. A retro design is based on styles that were popular decades ago. They still have a lot of appeal in food, beverages, and home improvement industries.

3. A fun, out-of-the-box kind of design is light-hearted. Such designs are preferred by entertainment, food, and fashion businesses.

GET A FREE QUOTE TODAY

You’ll hear from us with in 30 minutes!

Fill out the below form or call us at

0830124555

today to talk to an expert right now!

GET A FREE QUOTE TODAY

You’ll hear from us with in 30 minutes!

Fill out the below form or call us at

0830124555

today to talk to an expert right now!

Local Awareness

It is important to understand how your brand logo will be viewed and perceived by your market. For example, if your business operations are limited to Ireland, you can have a logo design for Ireland only. If you are running an international operation, you can have several multiple business logos, each relevant to their specific target market.

Choose Design Style

The logo style determines the aesthetic look of the design. Here you can choose between the following

1. A classic look is simplified and formal. It is preferable for professional firms and B2B businesses.

2. A retro design is based on styles that were popular decades ago. They still have a lot of appeal in food, beverages, and home improvement industries.

3. A fun, out-of-the-box kind of design is light-hearted. Such designs are preferred by entertainment, food, and fashion businesses.

Review and Revise

Once you have finalised the business logo design, have it reviewed by additional people to make sure that it is relevant and symbolises your business. The feedback will inform you how the logo shapes people’s perception of your business and whether any changes are required to it.

Adopt

The final step is to adopt the brand logo design and follow the artwork design and identity guidelines. Make sure that the logo is used consistently throughout your organisation and there are no variations in business stationery and letterheads, etc.

Summary

Designing a powerful logo requires a thorough knowledge of the brand. The logo should be a simple but unique design that people can identify and use to differentiate your organisation from other firms. The design should be versatile with enough room to make additions later. It should use fonts and colours in an effective, visually arresting way. Above all, it must be relevant to your specific brand personality.

Need help with your organisation’s logo design? Get in touch with our logo design experts in Ireland