Mobile devices power today’s populations. They are utilized to wake us up, communicate, socialize, direct us to where we need to go, keep our calendars on hand, capture moments on camera, shop on the go and much more. Having a mobile app for business has never been so essential to accessing a massive audience of potential customers. Additionally, it has never been so easy to get your product or service in front of the people you wish. An app can be built as an extension of a company’s brand and be used as either the main or an additional touchpoint to engage with consumers.