1. Today’s consumers are well-informed and have the ability to follow your brand. This results in wonderful opportunities to grow your fanbase, and in turn, your sales.
2. Get specific with your targeting. Your ability to narrow down who you want your messaging to appear in front of is one of the main advantages of advertising with social media. Don’t waste money targeting people who don not fit your niche.
3. User generated content is on the rise. Consumers want authenticity from businesses. By using images and messaging that your existing customers put out (with their permission) you can achieve better performing ads.
4. Not sure which on of your ads is best? A/B testing is available to test which is stronger and more engaging to determine how to best reach audiences.
The majority of consumers will soon be using social media and it will be a necessary part of any businesses marketing strategy.