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The future of reaching audiences is social media. It is both flexible and in many cases, affordable. Various types of social media platforms can be used to reach target audiences including social networking sites, microblogging spaces such as Tumblr and Twitter, photo sharing platforms, and those catered to video sharing. The power of social media serves advertisers with the ability to zone in on messaging specific demographics. Another key feature is the inherent visual component. Using visual images and videos allows for higher engagement, more authentic ads, and higher return on investment.
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How can you best take advantage of social media advertising? With new apps coming out every day, it is important to focus on those that have proven ROI and established users. Focusing on where your target audience is located will be key to choosing which networks to advertise on. Factors such as accessibility and what tactics your target customers are most responsive to are vital as well.
Accessibility issues may include the inability to market to users under 18 years of age on Instagram and other platforms. There are few limits on your ability to scale advertisements.
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1. Today’s consumers are well-informed and have the ability to follow your brand. This results in wonderful opportunities to grow your fanbase, and in turn, your sales.
2. Get specific with your targeting. Your ability to narrow down who you want your messaging to appear in front of is one of the main advantages of advertising with social media. Don’t waste money targeting people who don not fit your niche.
3. User generated content is on the rise. Consumers want authenticity from businesses. By using images and messaging that your existing customers put out (with their permission) you can achieve better performing ads.
4. Not sure which on of your ads is best? A/B testing is available to test which is stronger and more engaging to determine how to best reach audiences.
The majority of consumers will soon be using social media and it will be a necessary part of any businesses marketing strategy.